I’ve said it before and I’ll say it again, all commercials should be funny. Go ahead, make my day, advertisers. There were very few that hit the humor mark this Super Bowl. Bud led the pack with seven side splitters, that’s one more than a six pack. I’m not counting the showoffy look-what-we-can-do-with-computers Jay-Z commercial. If only the boys at ‘weiser would focus as much on the beer as ads, or at least bring back the Bud Bowl. You know you want it.
When the main attraction—Super ads—doesn’t distract from the Super Bore, it’s time to unleash the YouTubers. As much as I hate to say it, these nerds with nothing better to do than make America’s Funniest Home Videos with drugs, hooch and cursing deserve a shot at next year’s festivities. The Doritos guys did a bang up job. If nothing else, they got people talking, just like last year’s Hummer spot. My biggest bone to pick is with the CBS programming filler. Ok! Ok! We’ll watch the shows, just make with the commercials. Folks, if no one’s buying it’s because your prices are too high. Give companies whose products lend themselves to humor like Nerf, Chia Pet, The Clapper, Cap’N Crunch, and Odor Eaters a sporting chance come Super Bowl XLII. Get Leslie Nielsen to do some ads. Something!
The game? The first half scored, but the second was a snooze. It’s great two Black coaches took their teams all the way, and Peyton Manning lived up to his hype, but Prince should’ve been the MVP. The Artist was decked out in Dolphins colors and played “Purple Rain,” how appropriate. Anyone else hear him shred on those guitars? The purple one dazzled the fans—they were totally into it, there weren’t 15 acts on stage at once playing patty cake, and the ageless Prince made us forget all about the too old Stones; money grubbing Paul McCartney; that someone gave Nelly, the halftime show equivalent of the New England Patriots, two chances to perform; a wardrobe malfunction; and P. I-owe-it-all-to-Biggie Diddy. Next year, keep America awake, lower the ante for 30 second spots, and invite Prince back.
04 February 2007
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