22 March 2007

Blue light special: marital infidelity on aisle six


By now you’ve all heard about the Wal-Mart fling between Julie Roehm and Sean Womack. To refresh your memory: ‘Mart senior vice president of marketing Roehm was wined, dined and well, use your imagination by Womack whose ad firm, Draft FCB, was competing for a $580 million contract with Wal-Mart. Roehm, nestled in the lap of luxury, enjoyed expense account three martini lunches, an expensive case of vodka from an executive and the actual lap of Sean Womack, all violations of WM company policy. That’s right; she sat in his lap during a meeting. Wow! I thought “Bold Moves” was a Ford marketing campaign. Infuriated, Wal-Mart fired Roehm last December.

Then steamy emails fogged up Shelley Womack’s computer screen. Sean Womack’s wife was on to it and the jig was up. A live action soap opera erupted in the media and the cheating couple becomes famous. They appeared in Hollywood to extend their fifteen minutes, tantalizing reporters with a seminar “Marketing 2.X.” The devilish duo preached professionalism; few took them seriously, and most were just there for the scoop.

Although I believe when two people are attracted to each other, they should pursue it; discretion is paramount. As a rule I don’t get romantically involved with coworkers and seldom share social drinks, but I am popular with my peers nonetheless.

Speaking of the hard stuff, I’ve always (no pun intended) wondered why Wal-Mart doesn’t sell spirits, but in summer 2005 Wally World got off the wagon. But why did it take so long? Oh, right, they’re a family store, as in the whole family can work for minimum wage all 16 of us, even Bubba; Bubba ain’t quite right.

Listen up Wal-Mart marketing department: exploit the incident! Put the pricey vodka on sale and in a few months there’ll be future workers on the way.

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